Product Overview Create the look you want using American Crew Ultra Matte 100ml, with weightless ingredients it makes styling easy & leaves your hair with an attractive matte finish. Benefits Take control of your style using American Crew Ultra Matte with its special formula containing Panthenols that work to add moisture to your hair, improving its thickness & its health. With a flake free formula it lets you create a style with a medium hold that will last all day & also offers humidity resistance so your hair stays firmly in place. Key Technology American Crew Ultra Matte contains Acrylates Crosspolymer-3 which allows it to offer a medium hold & long lasting results. It also contains hydrolysed wheat protein which enhances your hairs body & also has brilliant moisturising properties leaving your hair feeling great.