Product Overview Thicken & texturise your style by using American Crew Fiber 50g with a fibre like texture it makes styling your hair quick & easy to do. Benefits Offering a strong hold & a low shine, American Crew Fiber is just what you need to create a fullness with your hair with a super texture. It has a strong & pliable hold with a matte finish to complete your look, & our stylists think it looks amazing when used in shorter hair. Designed to protect your hair against moisture loss it helps to ensure you are totally in control leaving your hair looking sleek & smooth. Key Technology American Crew Fiber contains Lanolin Humectan & emollient which allows it to offer an amazing hold. It also contains a special conditioner called Ceteareth-20 which also doubles as an excellent emulsifier.