This is a practical pocket-sized guide to doing business in China which will give you the information & skills to succeed. It helps you explore & understand the Chinese business culture, establish effective relationships, learn to negotiate & discover how to achieve business success in the world's fastest growing economy. You'll find out how to follow etiquette, manage 'face', team-build & exploit your contacts. Plus, top tips, dos, don'ts & taboos, highlights on key subjects, 'SOS' hints on what to do in a particular situation & real-life case studies enable you to understand China's consumers & its rapidly evolving markets. Read it cover to cover, or dip in & out of topics for quick reference. Handy tips in a pocket-sized format
- take it wherever your business takes you.