From the very first range of beard products that contain Caffeine as an active ingredient, we give you the all new Awakening Beard Balm! Perfect for use in the morning or just when you need an extra kick. The Sicilian Lime is guaranteed provide a delightful, eye opening fragrance which will remain subtle yet pleasurable throughout the day. Unlike most beard softeners that can be difficult to wash from the skin due to their waxy or oily consistency, this is a creamy moisturiser as you would use on your skin but specially formulated for facial hair & skin beneath. Growing & maintaining a beard has never been so easy, eliminates any unwanted itching & softens thick hairs. Apply a small amount of balm to a towel-dried beard after a bath or shower. Massage well into beard & the skin below. Look at yourself in the mirror – & wink! Not tested on animals. Made in the UK.