A tribute to the one of the oldest & most classic fragrances in men’s perfumery, 1714 AD is an infusion of bergamot & cedar. Bergamot is a major component of the original Eau De Cologne composed by Farina at the beginning of 18th century Germany. Thus with the first record of bergamot oil as fragrance ingredient is 1714, 1714 AD was born. Unlike most beard softeners that can be difficult to wash from the skin due to their waxy or oily consistency, this is a creamy moisturiser as you would use on your skin but specially formulated for facial hair & skin beneath. Growing & maintaining a beard has never been so easy, eliminates any unwanted itching & softens thick hairs. Apply a small amount of balm to a towel-dried beard after a bath or shower. Massage well into beard & the skin below. Not tested on animals. Made in the UK.