Majirouge provides long-lasting bright & vibrant red tones. Ideal for all over reds & high fashion flashes of bright, bold red. It lightens up to 3 levels & perfectly covers grey hair. The ultra-creamy texture allows for smooth application for an even-looking colour result from root-to-tip. Contains three innovative technologies, Carmilane, Rubilane & DM5, offering pure & intense reflects within selected intense coppers & bold red shades.