Product Overview Achieve hair colour with a real “wow factor” thanks to the Color Wow Color Security Shampoo 250ml with its breakthrough sulphate free formula that maintains & prolongs your colour. Benefits Creating a rich, luxurious lather the Color Wow Color Security Shampoo has been designed to care for your colour treated hair without stripping away colour & moisture. The formula moisturises & nourishes your hair with a Japanese amino fortified complex which improves your hairs strength & overall conditioner so it is left looking & feeling great. Key Technology Color Wow Color Security Shampoo contains LCD technology which prevents your hair cuticles from swelling & therefore keeps your hair colour firmly locked in.