Product Overview With a ground breaking & innovative formula Color Wow Root Cover Up – Platinum 2.1g is a quick, easy & brilliant way to cover up roots & regrowth, allowing you to achieve perfect results in under a minute. Benefits The revolutionary Color Wow Root Cover Up – Platinum is a lightweight professional powder that adheres to your hair by simply brushing it directly onto the root area you are trying to cover. The non-sticky, non-oily powder contains pigments & reflective particles which help ensures it is a natural match to your colour, with a water resistant formula which means the effects will last for shampoo after shampoo.