Product Overview The easy to use American Crew Forming Cream 85g will help you create style with body & shine whilst also conditioning & moisturising your hair so not only does it look great, it feels great too. Benefits Offering medium hold & pliability, American Crew Forming Cream is ideal for using on all hair types to achieve a variety of styles. Suitable for use on wet or dry hair it helps to thicken your hair whilst adding a natural shine so your style looks amazing all day long.