SAN Triple Strength Fish Fats 60 soft gels Supports Heart Health, Memory & Concentration The human organism needs adequate fatty acids to survive the daily bodily processes. Omega-3 fatty acids that are usually obtained from cold-water fish or flax seed oil have demonstrated in clinical research to thwart the production of mediators, such as bad prostaglandins. Omega-3's are best measured for its active EPA (eicosapentaenoic acid) & DHA (docosahexaenoic acid) content & not to be mistaken with the total fill weight of the average fish oil capsule found in the super markets. Please review Figure A for a comparison chart between standard fish oil capsules & SAN's Triple Stregnth Fish Fats. Since the western diet primarily consists of omega 6's & 9's (meat & vegetable oils) it becomes vitally important for those who are interested in offsetting bad prostaglandin production to consume extra Omega-3's that are rich in EPA & DHA content. Recent clinical research demonstrated, that population groups who consumed large amount of fish had considerably less heart & circulatory problems than those who eat none. It was concluded that the EPA & DHA content in these fish provided the necessary substrates for the beneficial health effects. Focus, Concentration & Memory Behavioral & concentration problems in young adults are associated with the active DHA content in the blood plasma. Dyslexics showed remarkable improvement while supplementing EFA's that were rich in DHA & EPA fatty acids. The most interesting study we came across noted that individuals with problems in perception & thought processes enhanced while supplementing an extra 3-5 grams of EPA & DHA daily. DHA is a structural component of the central nervous system. It is also known that DHA is a responsible substrate in facilitating optimum brain & eye development & therefore essential for pregnant women & young children. On a side-note, it was documented that the breast milk of the average American women is the lowest in the world. Advantages of SAN's Triple Strength Fish Fats over regular fish oil capsules:100% safe & free of cholesterol, pesticide, mercury, PCB & heavy metals.250% more EPA & DHA content over regular fish oil capsules. This translates to less unnecessary fat consumption (most fish capsules are only made up of 30% EPA & DHA & therefore possess a lot more by-products such as saturated fatty acids, cholesterol, heavy metals & mercury) to obtain adequate EPA & DHA levels in the body.SAN's Triple Strength Fish Fats exclusively uses Nordic Fish Oils in order to provide properly treated material that is 100% contaminant free. Each serving is fortified with Vitamin E to protect the molecular integrity of the pure & sterile fish oil matrix.100% bioavailable, easy to use & deodorized, so no fishy 'repeats.'SAN's Pharma Fish Fats Matrix contains the world's highest levels of EPA & DHA content in one single tasteless serving. With over 877mg (or 65%) of both EPA & DHA per one easy-to-swallow soft gel, SAN's Triple Stregnth Fish Fats represent lipids for the next millennium. Conclusion Evidence from prospective secondary prevention studies suggest that extra supplementation of EPA & DHA ranging from 0.5 to 2.0g/daily helps maintain health. The fish recommendation must be balanced with concerns about environmental pollutants, which are often found in fish obtained locally or from South America. It is therefore that a supplement such as SAN's Triple Stregnth Fish Fats becomes so important for those who are concerned about meeting the daily recommendations-which are set forth by the AHA dietary guidelines. One can theoretically increase the serving amount of SAN's Triple Strength Fish Fats to 3 soft gels (totaling over 2600mg of EPA & DHA) & therefore have an excellent component to support the daily amounts needed for healthy bodily functions. PLEASE NOTE THIS PRODUCT IS DATED 04/2013