40" Smart 4K Ultra LED TV with Colour Prime Proâ&128;&1  Colour Prime Pro Hidden beauty comes alive. Combining the latest innovation in colour packages & light filtering technology Colour Prime Pro delivers a wider range of colour spectrum. What you are watching is more vibrant & vivid with colours & shades that you never knew existed. Smart TV with web OS LGSmart TV's with Freeview Play *put's you in control of the entertainment on offer. Enjoy your favourite channels & scroll back in your TV guide for catch up services all for £0 a month & no additional devices required. Still want more? Top up your entertainment with movies & box sets on demand from popular streaming services. ULTRA Luminance Expand your contrast range with ULTRA Luminance. Enjoy brighter whites & darker blacks thanks to local dimming technology which lifts the brightest scenes to brilliant new levels & the darkest shadows to life. 3D colour Mapping 3D colour Mapping expresses life like colour through its 3D Gamut Mapping algorithm. It minimizes colour distortion, allowing viewers to enjoy remarkably natural colour. Local Dimming Local Dimming adjusts the light by dividing the TV screen into multiple blocks. As the light is controlled independently in each block, details are clearly expressed in each area of the screen. This enables viewers to enjoy deeper blacks & clear, sharp images. ULTRA Surround ULTRA Surround sound enables a conventional two-channel speaker to function as a virtual seven-channel speaker. The addition of ULTRA Surround sound technology maximizes the 4K viewing experience.  Â