55" 4K Ultra HD HDR Smart LED TV 4K Ultra High Definition Packing four times the number of pixels into the same screen sizes as traditional 1080p HDTVs, UHD (Ultra High Definition) technology displays four times Full HD resolution enabling stunningly realistic picture quality & beautifully natural motion with incredible detail. VIDAA The future of Smart TV interfaces – unique to Hisense. Enjoy shorter load times, greater customisability & truly intuitive design. Start-up takes just three seconds, & apps load in two. What’s more, unnecessary complexity has been eliminated so nothing you need should ever be more than three clicks away. HDR HDR dramatically enhances detail by maximising contrast & colour accuracy for more true-to-life colours & amazing levels of clarity. The detail in the darkest areas of a picture aren’t lost. Equally, very bright areas of a picture don’t blow out. Freeview Play Catch up on the last seven days of TV in one place. Pause & rewind live TV. No boxes & no monthly fees, just great channels & your favourite shows ready to be watched whenever you want, in incredible high definition*. The Freeview service is subject to coverage.