Pilot is one of the leading fashion retailers in the UK, having existed in brick and mortar form since 1984. Pilot's online store, MY:Pilot, offers great deals on designer clothes and accessories. Both their website and their high street store in Leicester offer such brands as Ed Hardy, Adidas Originals, French Connection, and many more. While Pilot began as a men's clothing store, it has expanded to include women's apparel and accessories as well. MY:Pilot stocks everything from jumpers to sandals, all at prices that can't be beat for labels that usually come at a much higher cost at other retailers or online shops. Pilot and MY:Pilot are clearly one of the best options available to men and women seeking cutting-edge, quality fashion at good prices.