Maybelline, Superstay 18 Hour Lip Colour Maybelline 18 Hour Wear Superstay Lip Colour is now in a new, more convenient double-ended package, giving you long lasting, shiny & soft lips in two easy steps. Step one: Apply the transfer resistant lipcolour to give your lips a rich & long lasting colour. Step two: After the lipcolour is dry, apply the moisturising Condition & Shine lip balm. Enriched with vitamin E, this balm will keep lips soft & moisturised all day.