Facial hair is exposed to environmental factors causing bacteria to linger, regular hair shampoos often taste bitter if applied around the mouth. Ultra Shampoo is specifically formulated for beards with a mild, pleasant formula made with natural extracts. Added Coconut Oil helps to create natural foaming & deeply cleanses the hair & skin beneath for a thorough cleanse. Botanical Bark extracts aid in the skin healing process & reduce excess oil present on the skins surface. For best results, use in conjunction with Beardsley Ultra Conditioner for Beards.