After cleansing the tattooed area with Derm Ink Tattoo Cleansing Soap, apply Tattoo Balm to encourage skin healing & regeneration. The cream-texture is easily absorbed, while seaweed extract regenerates, shea butter soothes, beeswax protects skin & vitamin E provides anti-oxidant protection. The fragrance & paraben free formula with no sticky residue, leaves skin throughly comforted. Massage the Tattoo Balm gently into skin. Your tattoo should stay hydrated at all times. Apply up to 4 times a day for about 2 weeks. Wed also like to note that your tattoo needs to breathe, so please do not apply a film or a dressing to your skin.