Vitamin enriched anti-hairloss toning shampoo for men, clinically proven to help prevent hair-loss & to improve hair strength. The multi-mineral combination of calcium, magnesium, manganese & zinc works to restore energy to the scalp cells thus fortifying fragile hair from root to tip. Provitamin B5 increases the thickness of the hair & reduces the rate of splitting, while rice & wheat proteins enhance elasticity & protect the hair from breaking.