Perfect for women in their 40s & above, this day lotion with sun protection offers an incredible feeling of comfort & gives a "lift" effect upon application for immediate beauty results. Day after day, it helps to reinforce skin firmness while maintaining its elasticity. This global firming action helps to visibly reduce wrinkles & expression lines, gently shape facial features & reveal all of the skins natural beauty. How to apply Apply in the morning to thoroughly cleansed face & neck. Gently press down working from the middle of the face outward.