, natural source coq 10, presented in a vegetable oil base for easier absorption, smaller 30mg dose for long term use or to top up a multi made in the uk to pharmaceutical standardsthe popularity of coq 10 continues to grow & grow thanks to numerous studies that keep it in the news. we were the company that first called coq 10 the ‘energy spark plug’ & this description has been widely copied by other companies. in fact one of the original researchers that discovered coq 10 went on to be our technical director for almost 25 years! we called it an ‘energy sparkplug’ because it plays a critical role in turning the calories in food in to the energy that keeps us warm & powers our muscles which is why high concentrations of co-q 10 are found in the heart muscle.coq 10 is often recommended for the elderly as the body’s ability to make its own coq 10 declines with age it has also been shown that cholesterol lowering drugs called statins reduce coq 10 levels in the body so people taking statins are increasingly recommended to take a coq 10 supplement.