Developed by triathletes, the True Start Hero Bar gives you a natural caffeine boost on the go, with no crash. A world first, it puts the power of True Start Coffee in your pocket. We all need a Hero sometimes! The Hero is a baked wholefood energy bar with 95mg of natural caffeine. Each bar weighs 43g & contains 100% natural ingredients. Made with gluten free oats, seeds, nuts & True Start Performance Coffee & bound with coconut oil & agave nectar. Ideal to kick start your day, before you train, during a ride or as a pick-me-up.