Website: http://www.missselfridge.com This high street brand started out as a young fashion concession in the popular department store Selfridges. The first stand alone stores were opened in 1969, now the brand have over 170 stores nationwide. Specialising in women's high street fashion the brand stock clothes, shoes, lingerie and accessories. They pride themselves on being at the cutting edge of fashion and regularly team up to create individual collections with other brands such as the record label Hed Kandi and the TV show Gossip Girl. Their vision is to bring high quality and on trend fashion choices to the high street and to make them affordable and accessible to all. The brand have a big emphasis on keeping up with the latest style and fashion trends and are regularly worn by celebrities and featured in the press.