Pierce Silver Arrow (1933) in Silver (1:18 scale)
- The Pierce Silver Arrow was an immediate hit when it was introduced at the 1933 New York Automobile Show & later at the 1933 Chicago World"s Fair. The streamlined design was created by Phillip Wright. Five V-12 limousine chassis were shipped from Buffalo, New York to Pierce-Arrow"s parent company, Studebaker Corporation, in South Bend, Indiana. No wooden structural parts were used in the construction of the car; the broad roof panel was hammered from a single sheet of steel, & all of the body panels were welded together. To minimize wind resistance the headlight moldings sweep back over the doors & the v-shaped inclined grille theme is repeated in the windshield & repeated in reverse in the tiny rear window. Fully skirted rear fenders reduce drag, spare tires are concealed in hinged panels behind the front wheels, & the door handles are recessed. Pierce-Arrow was out of business by May, 1938 but many of the innovations on the Silver Arrow were standard styling features by 1940. Only three Silver Arrows exist!