Premium post-workout whey protein isolate What is it: Whey protein isolate Why take it: Rapidly delivered to muscles after exercise When to take it: After exercise Bene
Fit: Optimal post-workout recovery & growth What is it? Elite Whey Isolate is an advanced, premium quality whey protein isolate powder.  Whey is considered to have the highest 'biological value' (BV) of any protein
- a scientific way of scoring how efficiently it can be utilised by your muscles to repair & grow muscle. Whey protein isolate is a purer, faster digesting form of the whey concentrate found in our Optimum Whey, which makes it the ultimate post-exercise shake for serious trainers.  This product is produced using an advanced processing method known as micro-filtering, which results in a powder with an 88% protein content & just 0.4g of fat & 0.6g of carbohydrates per serving. It is also virtually free of the milk sugar, lactose which many people have intolerance to. Whey Protein Isolate delivers amino acid building blocks to workout damaged muscles extremely quickly, which takes full advantage of their increased capacity to absorb & utilise nutrients for a limited time after exercise. This is a premium protein to supplement the diet of serious trainers. Why take it? Regular whey protein concentrate (as found in Optimum Whey) has a simple biological structure, meaning it is easily absorbed by muscles. This makes it a great supplement to take straight after training, when fast protein delivery is preferable to support tissue repair & growth. However, the advanced purity of Elite Whey Isolate means that it digests even faster, providing a premium option for serious trainers. The reason why a rapid, post workout delivery of protein is so effective, is due to the physiological training effect which heightens your muscle's sensitivity to absorb & utilise nutrients. In simple terms, workouts tear muscle fibres, which triggers tissue breakdown (catabolism). This training stress elevates the capacity of your muscles to absorb protein, but only for a limited time post-workout. Therefore, consuming a very fast digesting protein enables you to take full advantage of the post-workout window of opportunity, when muscle sensitivity is highest. This strategy enables your body to effectively trigger muscle repair & growth by stimulating the build-up of new muscle fibres in a process known as protein synthesis. While Elite Whey Isolate is our premium post-workout option, if you are looking for a powder that offers a balance of effective results & economy, you may wish to try our Optimum Whey. When to take it? Elite Whey Isolate has been primarily designed to be consumed shortly after (within 10-20 minutes) intense exercise. However, for enhanced muscle growth support you can use this product before & during training, without digestion issues or throughout the day to help you reach your exercise elevated protein requirement. Research studies suggest that this is around 2g per kilogram of body mass (e.g. a 90kg man requires 180g of protein daily).   Consider optimising your post workout nutrition by adding other nutrients to your shake such as creatine & glutamine. Key benefits Premium post-workout protein  Provides training-damaged muscles with a purer, faster digesting protein than standard whey protein concentrate. Taking this supplement post training rapidly reverses muscle breakdown & stimulates muscle build-up (protein synthesis). Supports lean muscle growth & definition Elite Whey Isolate provides a convenient 26g of protein with only 0.6g of carbs & 0.4g of fat per serving; a perfect nutritional profile to support lean, defined muscle gains. Suitable before/after exercise Extremely pure & easy-to-digest, giving a serious trainer the option of consuming quality protein shortly before or during training, for additional recovery & growth support.""

...

An instant cooling sensation, raise your game & not your temperature with the Enduracool Large Cooling Sports Towel. Lightweight & soft, the concept is simple....just soak the towel, wring out the excess & snap to activate! Proprietary technology cools to 15° C below the average body temperature meaning you can keep on performing even during the most intense training sessions. Made from a mix of polyester & nylon, the fabric also provides chemical free cooling protection of UPF 50 so whether indoors or outdoors you can be confident of keeping your cool as the action heats up. This towel measures by 12'' x 33''.""
Sizes: Blue, High Viz Green
...

Play to a better standard with this Hummel Energizer Performance Football in White, Blue & Green. This football comes machine stitched & suitable for all conditions. The soft PU casing gives excellent air retention, meaning no matter the surface or standard of the game, the Hummel Energizer Performance Football still performs.""
Sizes: 3, 4, 5
...

*b* Keeping your off-road runs light & energy filled, the adidas Energy Boost 2 All-Terrain Running Shoes come with plenty of grip.*b* Designed to supply light & fast energy, Boost is defined by thousands of visible energy capsules through the midsole which store & unleash endless energy every time your foot strikes the ground. A rather simple concept but one which has to be experienced by runners. Boost aside & the textile upper offers a seamless mesh in the forefoot for optimum comfort & lightweight flexibility while an air mesh lining ensures plenty of breathability to keep your feet feeling fresh. For midfoot integrity & support adidas apply their signature Torsion System®, a subtle inclusion but one which gives you the confidence to run down your personal best. When it comes to the important outsole, the all-terrain grip means you can put in the miles through wet conditions & over treacherous terrain. A true all-year round offering, don't let the elements stop you from training. As a further enhancement to these running shoes & your training, they are also compatible with the adidas mi Coach chip (not included) which fits discreetly beneath the inner sole. Your shoes now have the ability to report back on all your progress in training & on race day including statistics such as distance, speed If you are going to go out in all weathers then you need a design that complements the conditions & so a base green look (think camouflage) to the upper sits atop the Boost midsole & energizing solar red outsole. *b* This adidas running shoe weighs 299g (UK 8).*b*"" ...

*b* Experience a run which is lighter, faster & with more energy. Experience a new performance with the adidas Energy Boost 2 ESM Running Shoes.*b* This is an evolution of running which is defined by the Energy Capsule Boost Midsole. Constructed from small polyurethane capsules which are fused together with high pressure steam, your every step now becomes charged as the Boost midsole absorbs some of the energy from your foot strike & charges it into forward momentum. Offering 30% more temperate resistance than standard EVA found in running shoes, this results in the structure being maintained, as well as enhanced performance & durability. Quite simply, the life of your trainers just got longer so you can add more miles. Although this innovative feature will boost your running, an array of other luxuries combine to offer something special in your quest for a PB. The lightweight ESM (Engineered Stretch Mesh) upper is supported by Techfit material – created for natural, flexible support & a seamless, sock-like fit. Running over the sole & the highly durable outsole rubber offers great damage resistance & works alongside the Torsion System for added strength with every strike you make. As a further enhancement to these running shoes & your training, they are also compatible with the adidas mi Coach chip (not included) which fits discreetly beneath the inner sole. Your shoes now have the ability to report back on all your progress in training & on race day including statistics such as distance, speed & calories. These are all recorded & can be monitored by simply connecting the mi Coach chip to your PC or iPhone. For athletes who value the look of their shoes & like to stand out then the distinct flash green design is sure to give your running a boost. For a more refined addition, black & white complete the great look as part of the adidas running collection. *b* This running shoe weighs 276g (UK size 8).*b*"" ...

*b* Experience a run which is lighter, faster & with more energy. Experience a new performance with the adidas Energy Boost 2 Running Shoes.*b* This is an evolution of running which is defined by the Energy Capsule Boost Midsole. Constructed from small polyurethane capsules which are fused together with high pressure steam, your every step now becomes charged as the Boost midsole absorbs some of the energy from your foot strike & charges it into forward momentum. Offering 30% more temperate resistance than standard EVA found in running shoes, this results in the structure being maintained, as well as enhanced performance & durability. Quite simply, the life of your trainers just got longer so you can add more miles. Although this innovative feature will boost your running, an array of other luxuries combine to offer something special in your quest for a PB. The lightweight upper is supported by Techfit material – created for natural, flexible support & a seamless, sock-like fit. Running over the sole & the highly durable outsole rubber offers great damage resistance & works alongside the Torsion System for added strength with every strike you make. As a further enhancement to these running shoes & your training, they are also compatible with the adidas mi Coach chip (not included) which fits discreetly beneath the inner sole. Your shoes now have the ability to report back on all your progress in training & on race day including statistics such as distance, speed & calories. These are all recorded & can be monitored by simply connecting the mi Coach chip to your PC or iPhone. For athletes who value the look of their shoes & like to stand out then the bold solar slime shade is sure to give your running a boost. More understated white & black tones make a welcome appearance & ensure a great look as you hit the streets. *b* This running shoe weighs 287g (UK size 8).*b* *** Please note, the adidas mi Coach chip is not included & can be purchased separately (product code (11437/11438).***"" ...

*b* Experience a run which is lighter, faster & with more energy. Experience a new performance with the adidas Energy Boost 2 Running Shoes.*b* This is an evolution of running which is defined by the Energy Capsule Boost Midsole. Constructed from small polyurethane capsules which are fused together with high pressure steam, your every step now becomes charged as the Boost midsole absorbs some of the energy from your foot strike & charges it into forward momentum. Offering 30% more temperate resistance than standard EVA found in running shoes, this results in the structure being maintained, as well as enhanced performance & durability. Quite simply, the life of your trainers just got longer so you can add more miles. Although this innovative feature will boost your running, an array of other luxuries combine to offer something special in your quest for a PB. The lightweight upper is supported by Techfit material – created for natural, flexible support & a seamless, sock-like fit. Running over the sole & the highly durable outsole rubber offers great damage resistance & works alongside the Torsion System for added strength with every strike you make. As a further enhancement to these running shoes & your training, they are also compatible with the adidas mi Coach chip (not included) which fits discreetly beneath the inner sole. Your shoes now have the ability to report back on all your progress in training & on race day including statistics such as distance, speed & calories. These are all recorded & can be monitored by simply connecting the mi Coach chip to your PC or iPhone. For athletes who prefer an alternate look to the traditional approach of white on their running shoes, then this could be just the design for you. Taking on a dark onix shade, this allows the white midsole to stand out even more whilst a splash of solar blue adds a colourful final touch. *b* This running shoe weighs 285g (UK size 8).*b* *** Please note, the adidas mi Coach chip is not included & can be purchased separately (product code (11437/11438).***"" ...

*b* Experience a run which is lighter, faster & with more energy. Experience a new performance with the adidas Energy Boost 2 Running Shoes.*b* This is an evolution of running which is defined by the Energy Capsule Boost Midsole. Constructed from small polyurethane capsules which are fused together with high pressure steam, your every step now becomes charged as the Boost midsole absorbs some of the energy from your foot strike & charges it into forward momentum. Offering 30% more temperate resistance than standard EVA found in running shoes, this results in the structure being maintained, as well as enhanced performance & durability. Quite simply, the life of your trainers just got longer so you can add more miles. Although this innovative feature will boost your running, an array of other luxuries combine to offer something special in your quest for a PB. The lightweight upper is supported by Techfit material – created for natural, flexible support & a seamless, sock-like fit. Running over the sole & the highly durable outsole rubber offers great damage resistance & works alongside the Torsion System for added strength with every strike you make. As a further enhancement to these running shoes & your training, they are also compatible with the adidas mi Coach chip (not included) which fits discreetly beneath the inner sole. Your shoes now have the ability to report back on all your progress in training & on race day including statistics such as distance, speed & calories. These are all recorded & can be monitored by simply connecting the mi Coach chip to your PC or iPhone. For athletes who prefer an alternate look to the traditional approach of white on their running shoes, then this could be just the design for you. Taking on earth green & night shades, this allows the white to stand out even more whilst a splash of solar slime adds a colourful final touch. *b* This running shoe weighs 278g (UK size 8).*b* *** Please note, the adidas mi Coach chip is not included & can be purchased separately (product code (11437/11438).***"" ...

*b* Experience a run which is lighter, faster & with more energy. Experience a new performance with the adidas Energy Boost 2 Running Shoes.*b* This is an evolution of running which is defined by the Energy Capsule Boost Midsole. Constructed from small polyurethane capsules which are fused together with high pressure steam, your every step now becomes charged as the Boost midsole absorbs some of the energy from your foot strike & charges it into forward momentum. Offering 30% more temperate resistance than standard EVA found in running shoes, this results in the structure being maintained, as well as enhanced performance & durability. Quite simply, the life of your trainers just got longer so you can add more miles. Although this innovative feature will boost your running, an array of other luxuries combine to offer something special in your quest for a PB. The lightweight upper is supported by Techfit material – created for natural, flexible support & a seamless, sock-like fit. Running over the sole & the highly durable outsole rubber offers great damage resistance & works alongside the Torsion System for added strength with every strike you make. As a further enhancement to these running shoes & your training, they are also compatible with the adidas mi Coach chip (not included) which fits discreetly beneath the inner sole. Your shoes now have the ability to report back on all your progress in training & on race day including statistics such as distance, speed & calories. These are all recorded & can be monitored by simply connecting the mi Coach chip to your PC or iPhone. For athletes who value the look of their shoes & like to stand out then the blazing black & white design is sure to give your running a boost. With a colourful addition of solar blue, this ensures a great look as you hit the streets. *b* This running shoes weighs 289g (UK size 8).*b* *** Please note, the adidas mi Coach chip is not included & can be purchased separately (product code (11437/11438).***"" ...

*b* Experience a run which is lighter, faster & with more energy. Experience a new performance with the adidas Energy Boost 2 Running Shoes.*b* This is an evolution of running which is defined by the Energy Capsule Boost Midsole. Constructed from small polyurethane capsules which are fused together with high pressure steam, your every step now becomes charged as the Boost midsole absorbs some of the energy from your foot strike & charges it into forward momentum. Offering 30% more temperate resistance than standard EVA found in running shoes, this results in the structure being maintained, as well as enhanced performance & durability. Quite simply, the life of your trainers just got longer so you can add more miles. Although this innovative feature will boost your running, an array of other luxuries combine to offer something special in your quest for a PB. The lightweight upper is supported by Techfit material – created for natural, flexible support & a seamless, sock-like fit. Running over the sole & the highly durable outsole rubber offers great damage resistance & works alongside the Torsion System for added strength with every strike you make. As a further enhancement to these running shoes & your training, they are also compatible with the adidas mi Coach chip (not included) which fits discreetly beneath the inner sole. Your shoes now have the ability to report back on all your progress in training & on race day including statistics such as distance, speed & calories. These are all recorded & can be monitored by simply connecting the mi Coach chip to your PC or iPhone. For athletes who value the look of their shoes & like to stand out then the bold solar blue shade is sure to give your running a boost. More understated carbon metal & black tones make a welcome appearance & ensure a great look as you hit the streets. *b* This running shoe weighs 284g (UK size 8).*b* *** Please note, the adidas mi Coach chip is not included & can be purchased separately (product code (11437/11438).***"" ...