Wheat amino acids & corn extracts help keep locks plumped up & Chicory extract helps to control the annoying flyaways you can get with finer hair. Fruit extracts full of naturally occurring AHA's lightly smooth down hair's surface scales & hair becomes soft, bouncy & a whole size bigger (but it only works in hair?). PS. To get a lovely feathery soft lather, be sure your hair is thoroughly drenched & use plenty of water when using our SLS free shampoo.