We use Sunflower extract, proven to reduce the harmful effects of the sun, to protect your hair. Cinnamon extract helps enhance all shades of hair colour to help prevent your hi-lights becoming low-life. To get a lovely feathery soft lather, be sure your hair is thoroughly drenched & use plenty of water when using our SLS free shampoo. For best results follow with Naked Colour Protect Conditioner (honestly, they were meant for each other like love & marriage & a horse & carriage.. .. )