Fish has been creating cutting-edge styles in our Soho salon for more than 20 years. We've bottled our trade secrets & industry know-how so that you can create effortlessly chic hair, guaranteed to turn heads. Fish says: In the battle against heat-damaged hair, Swish Fish is our secret weapon. Formulated with Pro Vitamin B5 & strengthening proteins, it shields hair from damage caused by hairdryers & straigheners to leave hair smooth, nourished & glossy.