Finally, Tigi quality hair care formulated for men. Your hair will appreciate it. For controlled seperation & texture from a salon quality hair cream, Tigi Have made Pure Texture Molding Paste. As part of the Bed Head B for men range, a clean & fresh smelling finish is imparted that holds hair without the dry brittle feeling you can get from lesser products. With wheat amino acids, powerful styling agents & carnauba wax (which both protects & adds a little shine), your style will be protected against moisture loss & humidity, whilst retaining texture & shape. Directions for use: Either work through wet hair & style for a firm hold or work through dry hair for medium hold with a matte finish.