This adorable soft toy is based on the character from the Room on the Broom books, making it the perfect gift for little ones who love to hear the story on repeat. Bedtime becomes fun with this fabulous Room on the Broom Witch, brought to life by Aurora World's expert team with over 40 years of experience in designing & manufacturing innovative & high quality plush products. ...

Bestselling brand Aurora World knows how to do dinosaurs. This red Spinosaurus may look fierce, but its super soft patterned exterior makes it much more snuggly than snappy. The colours & textures will stimulate any little dinosaur lover's senses, & the plush filling is oh so squeezable, making it a lovely new companion for any child. ...

From the best-selling children's picture book The Stick Man by author Julia Donaldson & illustrator Alex Scheffler, we bring you The Stick Man Plush Toy. With over 1 million books sold worldwide, The Stick Man was first published in 2008 & continues to be a firm family favourite, with its story being made into an animation which can be seen on BBC One. Now, little ones can snuggle up to their very own Stick Man soft toy while reading or watching! ...

From the best-selling children's picture book Superworm by author Julia Donaldson & illustrator Alex Scheffler, we bring you the wiggly, squiggly superhero Superworm Soft Toy by Aurora. With over 450, 000 books sold in the UK alone, Superworm was first published in 2016 & continues to be a family favourite, with its story being made into an animation which can be seen on BBC One. This Superworm Soft Toy sits perfectly in his unique coiled position with a mixture of corduroy & soft plush material, with the bee & the butterfly from the story sitting prettily on top. Ideal for storytelling & snuggles at bedtime, this soft toy is sure to be a hit. ...

Bestselling brand Aurora World knows how to do dinosaurs. This blue T-Rex may seem fierce with its long tail & sharp teeth, but its super soft patterned exterior makes it far more snuggly than snappy. The colours & textures will stimulate any dinosaur lover's senses, & the plush filling is oh so squeezable, making it a lovely companion for any child. ...

If your know a little one who loves the bestselling children's book ' The Tiger Who Came to Tea' by Judith Kerr, they'll adore this new soft toy from bestselling brand Aurora World. With all the same features a the tiger from the book, this soft & cuddly companion has a friendly face & a long tail, & is sitting up straight ready to join you at your next tea party! ...

Aurora World’s highly popular Mini Flopsies range brings you an extremely cute & cuddly Zany Zebra. Made using the finest plush materials, this black & white patterned Zebra has a floppy bean bag body & is perfect as a gift. Aurora World is an industry leader with over 40 years of experience in designing & manufacturing innovative & high quality plush products. ...

Why not join Zog, the young, warm-hearted Dragon on his quest to learn the Dragon trade. This adorable soft toy is based upon the Dragon character from the Zog book which is from the award-winning creator of The Gruffalo, author Julia Donaldson & illustrator Alex Scheffler. Zog was first published in 2010, the story of this adorable character is loved by millions. Now you can imagine zig-zagging through the blue sky with this orange Dragon soft toy bundle of joy. Aurora World is an industry leader with over 40 years of experience in designing & manufacturing innovative & high quality plush products. ...

The key to a functional wardrobe is a good supply of layering pieces, making our Autumnal Ditsy Peter Pan Top a style essential. Simple yet special, it can be worn as a regular top with skirts & jeans or layered under dungarees & pinafores. It's made from soft, breathable cotton ideal for year-round use, while picot detail & beautiful prints add a pretty touch to any outfit. We're proud to invest in making cotton production more sustainable; find out more here. ...

The key to a functional wardrobe is a good supply of layering pieces, making our Autumnal Ditsy Peter Pan Top a style essential. Simple yet special, it can be worn as a regular top with skirts & jeans or layered under dungarees & pinafores. It's made from soft, breathable cotton ideal for year-round use, while picot detail & beautiful prints add a pretty touch to any outfit. We're proud to invest in making cotton production more sustainable; find out more here. ...