Pure Abundance™ Volumizing Shampoo lifts fine hair up & fills it out. Hair looks fuller, feels thicker, stays more abundant. Plant-based formula boosted by certified organic acacia gum Aroma of certified organic peppermint, ylang ylang, palmarosa & jasmine Active Ingredients: Acacia: While Ancient Hebrews considered Acacia wood to be sacred, the Aztecs used the gum as both a dye & food, eating the seedpods as an aphrodisiac. Acacia gum adds volume to fine hair. Aveda's “ Art & Science of Pure Flower & Plant Essences” calls for ingredients of the highest integrity. Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society.