Apple Watch makes technology more accessible & more personal. It opens new doors for interacting with technology, & has been built from the wrist up for easy, intuitive & precise use. Get simple & discreet notifications at a glance, connect with family & friends, keep an eye on your health & fitness & keep up with the time thanks to a remarkably accurate clock. Apple Watch innovates at every turn. Digital Crown Taking the classic watch crown, Apple has designed a timepiece that's made for navigating the web & inputting data. Simply turn the crown to precisely zoom & scroll between apps & menus or see your schedule using the Time Travel function. When you're done with a certain page, just push it like a button to go back to the home screen. It'll ensures that your finger doesn't have to get in the way of navigation. Retina display Allows for familiar touch inputs & makes text & images easy to see thanks an incredibly high pixel count. It can distinguish between a tap & a press to allow for pressure-specific controls. Recognisable interface Watch OS is a fresh yet familiar interface, designed around simple gestures, such as zooming & panning, giving you fluid & responsive navigation. It supports a wide variety of apps, including Siri, for even more convenient assistance. Keep time Apple Watch is an incredibly accurate timepiece, designed to sync with your iPhone & give you the time accurate to within 5 milliseconds. It's also connected to your calendar, your contacts & schedule, helping it deliver timely updates that are relevant to you. A face that fits The face is customisable with different styles, colours & details so you can show it off with pride. It can show extra information, such as the weather, stock updates & the time the sun rises & sets. More detail at a glance The Glances function makes it quick & easy to get more information without pouring through menus. A simple swipe from the watch face highlights the moments that are important to you, when they're important to you: your next meeting, the latest sport scores, stock updates & even a map to your next destination. It also gently alerts you of notifications by using haptic feedback, which feels like tap on your wrist, ensuring you'll know when you next need to glance at your wrist. A new way to communicate With Apple Watch you can send & receive messages, calls & emails. You can also easily transfer from Watch to iPhone if you want to say more. But Apple Watch also introduces new ways to express yourself. Sketch a drawing on the screen & send it to a friend. Tap the screen to let someone know you're thinking about them. Or send a recording of your heartbeat, for a simple yet intimate way to tell someone how you feel. Track your health Apple Watch is designed to keep you active & help you live a healthy life. It features an integrated heart rate monitor & various other sensors to measure all of the ways you move, from walking the dog or lifting your children, to going for a run or working out in the gym, delivering an accurate account of your activity. With the Activity app, everyday results are simple to underst&. Just complete each ring (one each for standing, exercising & moving) to achieve your goals for the day, while weekly summaries will help you keep track of your progress. Customisable coaching options that adapt to your ability will help motivate you. For more detailed measurements, the Workout app will show you real-time stats & let you set goals for each session, motivating you along the way. To check your activity history you can sync with the Fitness app on your iPhone. It can then deliver special badges as you achieve your goals & share the data with your favourite third party health & fitness apps. Choose red strap When you buy a PRODUCT (RED) Sport B&, a portion of the purchase price will be given to the Global Fund to fight AIDS in Africa.