Nike Mercurial Lite Shin Guards

Nike - A major manufacturer of Sportswear and Equipment

Football - A sport involving kicking a ball and trying to score a goal

Dry - A term used to describe an item with has little or no water present

Dry - A term used in wine making to describe the lack of sugar (sweetness)

Comfort - something that feels nice to the user. Often relaxing.

Skin - The largest organ on a human. Its main purpose is to keep liquids inside the body.

Design - A drawing or styles that shows the look and functionality of something before its made.

Feature - An attribute that makes something stand out.

Performance - When someone is presenting a form of entertainment, also how well someone is doing within a role.

The JD Sports brand started off as a single store selling sporting fashions in Bury, Manchester in 1981. Today, the brand now have over 900 stores nationwide and have recently purchased Blacks Leisure Group who went into administration. They also own the popular young fashion brands Bank and Scotts after they acquired all their stores. JD Sports sell a range of sporting and fashion clothing for men, women and children. They are well known for their vast selection of trainers and are at the forefront of the sporting fashion market. They stock well known brands such as Adidas, Nike, Converse, Lacoste, Fred Perry, Reebok, Timberland and Puma. They are also exclusive stockists of brands such as Animal, O'Neill and Boxfresh. JD Sports are also well known for their sponsorship of sports teams. They have good relationships with Charlton Athletic, Dundee United and Blackpool FC amongst others.