Why Fashion Matters Book

Product Description

Fashion is the most immediate & intimate form of self-expression. Faster than anything else, what we wear tells the story of who we are or who we want to be. Yet even as fashion touches the lives of each & every one of us, it can seem mysterious. Who better to guide readers into the dizzying world of fashion than Frances Corner, Head of London College of Fashion & a leading expert on this rapidly expanding, increasingly global, always exciting industry? In 101 provocative entries Corner teases out the glorious intricacies & contradictions of an industry that simultaneously values technology & craft, timeless style & fast fashion, the bespoke & the mass-market, consumption & sustainability, cold-hard numbers & creative expression. From Karl Lagerfeld & High-Tech Fur to The White Shirt to The One Trillion Dollar Business, each entry offers a unique avenue into fashion & its impact, both positive & negative, on lives around the globe. Accessible, instructive & hugely enjoyable, this book will be essential reading for anyone involved in fashion, business, education & beyond.