Featuring Advanced Colour Processing & powerful Home Screen functions, the EX600 takes a piece of the spotlight in Panasonic's 2017 Range, with 4k Pure Direct technology & Surround Sound to make it worthy of such glory! Advanced Colour Processing Using technology implemented into the system, the TX40EX600B is capable of producing accurate colouring, such as deeper blacks & more vivid brighter colours, all to deliver faithful onscreen images that keep your immersed throughout. 4K Pure Direct During a 4K signal transmission to the TV via HDMI, you can lose out on a lot of colouring, to avoid this being compromised, 4K Pure Direct will actively work with you to result in enhanced shading & gradation, so the pictures remain crisp & rich with detail, It's 4K as intended. Multi-HDR Support Panasonic TX-40EX600B 4K TV's support multiple HDR formats, HDR10 for example which is found on UHD Blu-Ray discs, it now even supports Hybrid Log Gamma, which is the HDR format developed by the BBC & Japan's NHK, so all of your HDR content will always look as crisp as possible. My Home Screen The Smart Operating System that Panasonic TV's run is back with version 2.0, allowing you to actively set up your own Hubs the way you want them. Offering multiple Hub's for each different member of your family using a simple User login, this means you'll be able to set your favourite apps to your Home Screen, giving you immediate access to your favourite content.