Featuring a unique full-length rewinding chord that is stored safely inside the dryer, the Ba Byliss 5223U Cordkeeper 2000 hairdryer is easy to use & will fit perfectly into the busiest of lifestyles, combining power & convenience. 2000W of power provides ultra-fast drying alongside ionic technology to banish frizz & three heat & two speed settings, plus cool shot option, allowing you to adjust the dryer to suit your hair type.