Blood Concept was born in August 2010. It is a brand new concept, whose innovative strength is designed to explode in the nostrils of most shrewd consumers. Born to witness everybodys need to choose our personal fragrance by instinctual wishes. The human body is totally pervaded by a liquid vital rush that brings us what we are fond of: Life. Filled with legends & meanings, blood is soaked with mystery, fascination & respect: its the most tested & studied part of the human body. Hiding the multitude of secrets that reveals our inner & unique way of being. Blood Concept is a ceremony devoted to the pulse of life & its visceral boost. In the same way plasma is extracted from blood, we pull out all the visceral & dense mood Blood Concept has been speaking about, to let a new whiter & ethereal identity take shape. Red fades into White without leaving a trace. This new atmosphere is the cradle of new scent. Clean as pure air, fresh as clear sheets, this scent releases a safety sensation. Seduction is no more a matter of weapons. Love is no more a battlefield but a silky hug made from white linen. Blood Concept has created, reading the history of manhood & blood types evolution, a new olfactory lexicon. From pure instinct to mere reason, the way we are. Now it suggests the way we will be, throwing an investigating eye after what people call the end of the world. Which scent will we wear in the new era we are about to step in? A haven from violence, an escape from outer threats. The Blood Concept fragrances retrace the evolution of manhood through time & its record of information, history & mutation, so well kept in the vital flushing of blood. Blood Concept is a mystic ritual with no flowers to be found: deep as primeval Africa in 0, aromatic as the scent of familiar land in A, bold as unpredictable itineraries in B, sharp & freezing as a metropolitan skyline in AB. Ending each time with the same subtle & mysterious note: the metallic vague suspicion of blood.