What is Memory Foam? Memory Foam was initially developed by Nasa who were looking to improve the safety of aircraft cushions. It was developed using a high density memory foam that reacted to body heat, allowing it to mould to a warm human body within only a few minutes. A lower density memory foam was also developed which reacted to pressure allowing it to more quickly mould to the shape of the body. Why Memory Foam? Memory Foam has numerous benefits, specifically targeted at those who have restless nights sleeping, or who have back pain or other body pains. By reducing movement when you sleep, by moulding to your body, Memory Foam can help relieve back, muscular & arthritic pain. It can also help to improve circulation & prevents bed sores. Allergies Memory Foam pillows & materesses are classed as "hypo-allergenic", making them suitable for the whole family if you struggle to get a good night’s sleep then you should consider a memory foam mattress or Toppers & pillow. This is especially true if you suffer from any kind of body pain like hip or back pain. When memory foam is heated by our natural body temperature it is reshaped by the heat source. Visco-Elastic has higher density then regular foams & is made from cells, which open & close to adjust to body weight & temperature. In normal temperatures memory foam is firm but when you lay down it reacts to your body temperature & is designed to mould to your body, cradling you in comfort & support. Body weight can then be distributed evenly, which can relieve uncomfortable pressure points & allow you to sleep in a more orthopedically correct position with less tossing & turning. Viscoelastic memory foam mattresses & toppers allow the bed to actually mould to your body, eliminating pressure points. Pressure points are the areas on the body that press hardest into the bed. For example, if you're a side sleeper, your shoulder is your biggest pressure point. Normally, it bears much of the weight of