Fury DUSK

Cotton - A natural fibre grown on cotton plants

Contemporary - Modern era design

Contemporary - A design reference to indicate post war modern design

t-shirt - A buttonless shirt pulled over a persons head to cover most of the torso.

soft - A descriptive word for an item/sound which is gentle to the touch or ears

Dark - A colour which absorbs visable ligt so apears less light than objects that reflect light

edge - Enhanced data rates for GSM evolution also known as enhanced GPRS. A mobile phone technology with improved data transmission rates.

edge - The point at which two surfaces meet

Shirt - an item of clothing. Shirts are worn over the shoulders and are buttoned together at the front. Shirts also have a collar.

Cotton - A 100% natural fibre coming from a cotton boll.

Contemporary - An object that is living in the same time.

Classic - Something that is still like it was originally a high quality standard.

Print - A mechanical process of putting text onto paper. It can also relate to a pattern on an item.

Established in Britain in 1991 this premium clothing brand have a large presence on the high street. Originally specialising in menswear, their t-shirts and jeans became hugely popular during the 1990's. Firetrap eventually branched out into womenswear, childrenswear and accessories. This international brand is sold in more than 30 countries and can be bought in over 1,500 stores worldwide. They have established only 8 stand alone stores worldwide with a flagship store in London's Covent Garden. The brand also have their own mascot in the form of a slightly disturbed gnome called Deadly. It sparked its own clothing line with accessories, and quickly became a collectors item. The brand target the youth market stocking fashionable printed t-shirts, on trend jeans and a range of dresses and casual wear for women. Firetrap are known for offering designer high street looks at affordable prices and can be found in many high street shops and department stores.