Shiseido Men Shaving Cream is a rich shaving cream that adheres closely to the skin to ensure a smooth shave on even the thickest beard or dry skin. This super smooth cream makes the razor glide easily over the skin to help prevent redness & irritation. Formulated with Damage Defence Complex to replenish moisture & increase the skin's protective barrier function. Also helps prevent razor burn & rinses off easily. Directions for use: Apply Shiseido Men Shaving Cream to moist skin. Take up cream into the palm of the hand & then spread over beard in the opposite direction to the hair growth. Next shave the beard in the direction of the hair growth. Non-comedogenic. Dermatologist-tested.