Extreme wear high intensity lash curler mascara. Introduced in 2008, Diorshow Iconic Mascara revolutionised the look of your eye make-up by combining two exclusive Dior inventions inspired by the world of couture – an oblique cut brush with all the curling power of a lash curler & a unique formula, one that coats & sets each lash, for amazing, high fashion lashes. In 2009, Dior launched Diorshow Iconic Extreme, the waterproof version of Diorshow Iconic, that starlet mascara whose performances have been applauded by the press & professional make-up artists the world over. It takes hold to extreme heights & dresses lashes in new intensity. At the heart of the waterproof formula is the Lift Model Extreme compound, which uses Latex polymers like those in hairspray to coat & set each lash – weightless, endless lashes. The Result: Over the top curve. New intense, deeper, more vivid colour. Waterproof, extreme hold.