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Hair>Straightening
Available
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From light, natural
style and control to
pliant, firm style
fixing. Whatever the
needs, ESSENSITY Style
Collection has the
answer. An assortment of
hold, shine, volume and
texturising products that
harness the pure power
from nature for a Superb
Natural Performance in
hair styling, to give
you the freedom to style
your hair the way you
want.
Availability: In Stock
£8.45
Available
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A straightening gel that
helps calm and relax
naturally wavy and curly
hair textures while
providing high shine. Key
Benefits of Paul Mitchell
Smoothing Straight
Works®: - Silky and
smooth: A special blend
of silicones and styling
agents provides the
perfect balance of slip
and hold to create a
silky smooth finish. -
Soft and manageable:
Lightweight humectants
and conditioners leave
hair soft and manageable.
- Enhanced shine:
Chamomile, jojoba and
henna provide shine and
reflection. pH: 6.0 Key
Ingredients: -
Cyclomethicone: Provides
a silky feel and high
shine. - Dimethicone:
Adds high shine, but
with a light feel that
assists in easy wet and
dry combing. - C13-14
Isoparaffin: Shine
enhancer. - Phenyl
Trimethicone: High-shine
silicone oil. - Activated
Botanical Shine Blend: A
unique blend of algae,
chamomile, rosemary,
aloe vera and jojoba
provides gentle hydration
and creates brilliant
shine and reflection.
Paraben free. Gluten
free. Vegan. Colour safe.
Availability: In Stock
£20.25
Available
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The PHYTOSPECIFIC
Phytorelaxer is a true
natural technological
breakthrough for a new
generation of
straightening. Suitable
for delicate, fine and
colour-treated hair.
PHYTOSPECIFIC
Phytorelaxer Index 1 Kit
includes: - PHYTOSPECIFIC
Pre-Care Balm 10ml -
PHYTOSPECIFIC
Straightening Cream 225ml
- PHYTOSPECIFIC Inductor
Index 1 60ml -
PHYTOSPECIFIC
Neutralizing and
Cleansing Emulsion 125ml
- PHYTOSPECIFIC Milky
Restructurer 60ml
Benefits of PHYTOSPECIFIC
Phytorelaxer Index 1 Kit:
- Releases safely and
efficiently. - Provides
superior conditioning. -
Comfortable for even the
most sensitive scalps. -
Imports movement, body
and shine. - Acts without
soda. Active ingredients:
- Straightening agent:
100% natural origin. -
Egg, shiitake mushroom,
Keratin, cinchona and
marshmallow root.
Lye-free and paraben
free.
Availability: In Stock
£25.55
Available
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The PHYTOSPECIFIC
Phytorelaxer is a true
natural technological
breakthrough for a new
generation of
straightening. Suitable
for normal to coarse,
resistant hair.
PHYTOSPECIFIC
Phytorelaxer Index 2 Kit
includes: - PHYTOSPECIFIC
Pre-Care Balm 10ml -
PHYTOSPECIFIC
Straightening Cream 225ml
- PHYTOSPECIFIC Inductor
Index 2 60ml -
PHYTOSPECIFIC
Neutralizing and
Cleansing Emulsion 125ml
- PHYTOSPECIFIC Milky
Restructurer 60ml
Benefits of PHYTOSPECIFIC
Phytorelaxer Index 2 Kit:
- Releases safely and
efficiently. - Provides
superior conditioning. -
Comfortable for even the
most sensitive scalps. -
Imports movement, body
and shine. - Acts without
soda. Active ingredients:
- Straightening agent:
100% natural origin. -
Egg, shiitake mushroom,
Keratin, cinchona and
marshmallow root.
Lye-free and paraben
free.
Availability: In Stock
£36.50
Available
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Slim down coarse hair.
Intense straightening
balm helps to tame frizz
and transform unruly
textures, sealing in
lasting smoothness and
shine. Helps protect from
heat damage.
Directions for
use: Apply to damp
hair and blow dry. Follow
with a straight iron for
pin-straight results.
Styling
suggestions: For
super straight,
frizz-free and extra
shiny hair, apply Power
Tame 16 on towel-dried
hair. Blow-dry hair with
a paddle brush for a
sleek look. Once hair is
dry, spray on Vinyl Glam
02 for all over shine.
Availability: In Stock
£12.15
Available
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TIGI Bed Head Control
Freak Smoothing Serum.
This light, greaseless
and humidity resistant
formula fights the frizz
and leaves your hair
smooth and silky with a
glossy finish. Key
Benefits: - Great for
naturally curly or frizzy
hair. - Light &
non-greasy. - De-frizz. -
Protects your hair from
heat.
Availability: In Stock
£7.30
Available
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Creates a light support
and an immediate
conditioned feeling,
ideal on fine or medium
hair. milk_shake
Lifestyling Styling
Potion smoothes hair
cuticles and gives
natural volume. Provides
soft support and an
immediate conditioned
effect, particularly to
fine or medium hair.
Versatile and unique,
smooths the hair scales
and gives volume and
natural thickness.
Availability: In Stock
£10.70
Available
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A superior styling cream
to smooth and straighten
curly and wavy hair while
adding a healthy shine. A
light anti-humectant
controls frizz throughout
the day without adding
weight to smooth styles.
Citrus infused for
antioxidant support. UV
shield preserves colour.
Features + Benefits:
Straightening Cream
contains nourishing
conditioning agents to
give hair a lustrous
appearance. Natural
waxes, including
beeswax, combine with
silicones to help
maintain straight styles.
UV shield guards against
colour fading. mop
C-System C-Straight
Straightening Cream
boasts a modern, paraben
free preservative system.
Availability: In Stock
£15.45
Available
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Goldwell StyleSign Flat
Marvel is perfect for
smooth and straight
styles with long-term
frizz-control and
provides heat protection
up to 200 °C. - For
smooth and straight
styles. - Gives long-term
frizz-control. - Provides
heat protection up to
200°C and makes hair
resistant to breakage.
Availability: In Stock
£13.25
Available
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A heat-activated blow-dry
styling tool that
conditions, smooths and
straightens erratic hair.
Heat-activated Keratin
Silicone Complex seals
the cuticle and creates
intense shine, plus
leaves hair protected
against thermal and
environmental damage.
Joico K-Pak Smoothing
Balm fights erratic
textures, leaving your
hair stronger, smoother
and silkier with
frizz-free style that
holds up in humidity.
Hold Level: 1.
Availability: In Stock
£14.10
Available
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This weightless Kevin
Murphy Straight Defence
Heat Protecting
Straightening Balm
contains Kevin Murphy
X-HPTM Complex and
ingredients like
Chitosan, a
polysaccharide derived
from sea shells and
crustaceans specifically
designed to keep the hair
straighter for longer,
and improve hair strength
(even in humidity when
the hair is naturally
weaker). Kevin Murphy
Straight Defence Heat
Protecting Straightening
Balm also prevents the
generation of static
electricity and fly away
hair. Directions for use:
Apply Kevin Murphy
Straight Defence Heat
Protecting Straightening
Balm to damp hair and dry
straight. Features &
benefits: - Paraben free
- Protects hair from heat
at temperatures up to
220ºC (428ºF) - Helps
straighten hair -
Antioxidant rich -
Retains moisture - Adds
shine and gloss to hair.
Availability: In Stock
£13.60
Available
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Anti-frizz hair smoothing
lotion strengthens and
straightens hair with
medium control. This
protective anti-frizz
hair smoothing lotion
strengthens and
straightens hair while
fortifying and smoothing
waves. Anti-frizz
technology creates an
extra smooth finish.
Perfect for a straight
and smooth blowout. -
Medium control lotion -
Strengthens and
straightens medium hair -
Adds discipline and
control for naturally
straight results -
Provides heat protection
and shine - Anti-Frizz
Technology for smooth
results
Availability: In Stock
£14.65
Available
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OSiS Flatliner is the
perfect styling product
for straightening hair,
as it protects against
heat damage from irons
and keeps the hair
straight, smooth and
shiny. OSiS Flatliner
prolongs the period in
which ironed hair stays
straight and smooth,
making it the perfect
choice for when you want
temporary hair
straightening.
Availability: In Stock
£8.90
Available
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Straightener &
Shiner Seriously
Straight is a maximum
strength straightening
tool to
Availability: In Stock
£11.30
Available
-
A non-chemical hair
straightening fluid for a
smooth, sleek and
ultra-shiny finish.
Promotes super-straight,
frizz-free results on
even the most unruly
hair. Look:
Smooth, sleek and ultra
shiny finish.
Feel: Soft and
manageable. Hold:
Relaxed. Hair
Types: Any length,
any texture.
Availability: In Stock
£6.60
Available
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Extra Extra Straight
Hair Straightener
With one quick blast –
get your freakin’ hair
Availability: In Stock
£8.20
Available
-
Ideal for creating
straight and sleek looks
when blow-drying,
leaving hair frizz-free
with a soft, smooth
finish. Contains UVA
protection and helps
retain the hair's
moisture and elasticity
when heat-styling. High
performance properties: -
Contains a heat-activated
protection ingredient
derived from meadow foam
seed oil, which
penetrates the hair
cortex, improving
moisture over an extended
time, and giving more
flexibility and
elasticity to the hair. -
Helps to repair the hair,
preventing colour-fade
and giving long-lasting
shine and condition. -
Protects against the
effects of humidity,
maintaining sleek,
straight looks for
longer. - Contains a UVB
absorber
(a-polyquaterium), which
protects hair from UV
radiation and also
protects the hair's
natural surface proteins
and lipids. - Contains a
highly effective styling
polymer, giving hold,
high resistance to
humidity, and
flexibility. - Contains
serum smoothing
ingredients for added
shine. - Contains
sunflower seed extract
for UVA protection. -
Provides medium hold.
Availability: In Stock
£10.95
Available
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Schwarzkopf Professional
OSiS+ Flatliner Spray
heat protection spray,
with its long-lasting
hold, helps to protect
the hair from heat
damage. OSiS+ Flatliner
heat protection spray,
with its long-lasting
hold, helps to protect
the hair from heat
damage. The combination
of special heat
protecting polymers
provide a long-lasting
effect and even results.
The spray reduces hair
breakage and delivers
humidity protection, as
well as offering heat
protection up to 230°C.
Availability: In Stock
£13.15
Archived Product
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What it does: Combats
even the most difficult
curl and produces
ultra-straight hair
without adding extra
weight. - Straightens
thick and very curly hair
- Eliminates frizz -
Gives hair a weightless
feel Special Ingredients:
Aloe Vera Gel, Wheat
Protein. Fragrance:
Apricot Vanilla Blossom.
Tip: Works well on all
hair types and is ideal
for ethnic and extremely
curly hair. Apply to
towel dried hair and
distribute evenly with a
comb. Blow dry with a
paddle brush or round
brush.
Availability: In Stock
£12.70
Available
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Your style just got
hotter. Create sleek
hairstyles with
protection against heat
damage from
straighteners, and hair
dryers. L'Oréal Paris
Elnett Sleek Heat Protect
Spray uses an advanced
formula to provide up to
230° heat defence and
lock-in sleek, straight
hairstyles for up to 3
days.
Availability: In Stock
£5.99
Available
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Get fine hair looking
sleek and polished.
Straightening gel
fortifies with protein,
adds touchable smoothness
and weightless shine.
Helps protect from heat
damage. Directions for
use: Apply a small
amount to damp hair and
blow-dry for straightness
with movement. Flat-iron
if needed. Styling
suggestions: For
smooth hair with
additional texture,
apply Sheer Straight 06
on towel-dried hair.
Blow-dry hair with a
round brush for a sleek
and smooth finish. Spray
Fabricate 03 to each
section for increased
texture.
Availability: In Stock
£12.15
Available
-
Bumble and bumble
Straight Blow Dry is a
lightweight,
heat-activated styling
balm that makes short
work of smoothing and
straightening rituals,
leaving hair soft, sleek
and healthy-looking - not
to mention more and more
manageable with every
use. The Straight Line
features Bumble and
bumble's very own (and
very rare) gemstone blend
that loosens hair's
natural curves - just add
heat. It's part of new
breakthrough smoothing
technology that improves
hair condition over time
for lasting softness and
increased manageability.
Who: Perfect for curly,
thick, coarse, frizzy,
unmanageable and unruly
hair (or any combination
thereof). When: Anytime
for smooth, straight
styles, especially after
using Straight Shampoo
and Conditioner.
Availability: In Stock
£12.00
Available
-
Bumble and bumble
Straight Blow Dry is a
lightweight,
heat-activated styling
balm that makes short
work of smoothing and
straightening rituals,
leaving hair soft, sleek
and healthy-looking - not
to mention more and more
manageable with every
use. The Straight Line
features Bumble and
bumble's very own (and
very rare) gemstone blend
that loosens hair's
natural curves - just add
heat. It's part of new
breakthrough smoothing
technology that improves
hair condition over time
for lasting softness and
increased manageability.
Who: Perfect for curly,
thick, coarse, frizzy,
unmanageable and unruly
hair (or any combination
thereof). When: Anytime
for smooth, straight
styles, especially after
using Straight Shampoo
and Conditioner. All
Bumble and bumble
products are: Cruelty
free.
Availability: In Stock
£25.00
Available
-
Unleash your poker
hair... Versatile crème
for a smooth, sleek and
ultra-shiny finish.
Straight frizz free
results even on unruly
hair. - Crème hair
straightener to promote
smoothness and shine. -
Creates straight and
sleek styles with long
lasting results. - Hair
is left frizz free while
helping to protect
against heat damage. -
Lightweight formula
doesn't weigh hair down.
- Natural hold. Osmo
Straightening Fluid is
suitable for all hair
types.
Availability: In Stock
£7.80
Archived Product
-
What it does:
Straightens and
conditions hair without
adding weight. Gives a
polished
Availability: In Stock
£13.60
Available
-
For super sleek hair
without frizz and kinks
apply a little Straight
Flat Marvel Flattening
Balm to un-curl and tame
unruly and rebellious
hair. This straightening
balm will smooth and
straighten your hair
until the next shampoo!
This Flattening Balm not
only smoothes and
straightens your hair,
but provides a guarding
barrier against heat
styling, protecting your
hair from its damaging
effects. Its advanced
formula is moisture
resistant meaning your
hair will stay soft and
smooth even when the
heavens open! How to use:
- Apply to towel-dried
hair - Smooth straight
with a brush or
straightening iron
Availability: In Stock
£7.40
Available
-
Living Proof Restore
Smooth Blowout
Concentrate is a
time-saving,
transformative styling
treatment that gives
coarse or thick hair
types a smooth, easy and
visibly healthier blowout
– in half the time.
Restore Smooth Blowout
Concentrate contains a
heat-activated formula
with reparative
ingredients that smooth
the cuticle, help hair
dry faster (without
excessive heat or
mechanical damage), and
protect against future
styling damage. Designed
to address the 3 pain
points for creating a
smooth blowout on coarse
or thick hair: -
Smoothness: patented
Healthy Hair Molecule
(OFPMA) and reparative
ingredients make hair
look and feel softer,
shinier and more
manageable. - Speed:
speed Dry formula cuts
blowout time in half –
with less heat and
mechanical stress.
Two-thirds of women
agreed cuts blowout time
in half. - Protection:
Thermal protectants
shield hair from heat up
to 450° F/230° C and
prevent future thermal
damage. Restore Smooth
Blowout Concentrate is
ideal for coarse or thick
hair. Safe for
colour-treated hair.
Offers 450° F/230° C
heat protection.
Availability: In Stock
£26.00
Available
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Softn' Straight Smooth
Straightening Emulsion.
Sleek. Medium Control.
Features: - Works
significantly to prevent
split ends &
hair-breakage - Smooth
silky consistency makes
easy work of sleek
styling - Protects from
blow-dry heat Directions
for use: Apply a small
amount from hand to damp
hair. Blow dry with a
paddle brush. Can also
smooth a small amount
over dry hair for
additional smooth
control, flyaway control
& Anti-Frizz.
Availability: In Stock
£12.25
Available
-
Having an affair with
your hairdresser? How
else does your hair look
so good? The real secret
is this Brilliance Luxury
Affair Blow Dry Lotion,
offering the ultimate in
smooth control and
leaving you with
immaculate looking hair.
Apply to damp hair before
blow-drying and see the
smooth results. Your hair
will be left soft, silky
and under control,
making blow-drying easier
for truly professional
results. Ideal for
stressed and longer hair,
it will tame
flyaway’s, calm static
and provide light hold.
How to use: - Apply to
damp hair - Blow-dry and
style as usual
Availability: In Stock
£6.80
Available
-
Ultimate blow-dry lotion:
Transform hair to silky
luxury with Redken
Satinwear 02 Ultimate
Blow-Dry Lotion.
Protective heat-styling
lotion helps reduce
friction and breakage for
a faster, easier,
stress-free blow-dry.
Exclusive Bonding System
provides long-lasting
humidity protection and a
frizz-controlled finish.
- Protective heat-styling
lotion transforms hair to
silky luxury. - Helps
reduce friction and
breakage for a faster,
easier, stress-free
blow-dry. - Contains UV
filters and anti-oxidants
to help protect haircolor
from fading and UV rays
Availability: In Stock
£12.75
Available
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What it does: conditions
hair and provides
advanced thermal
protection during
straight iron use,
creating effortlessly
smooth, shiny and
ultra-moisturised hair.
Adds extra humidity
protection when used as a
finishing spray. Tip:
Spray sections of dry
hair lightly from top to
bottom before flat
ironing for smoothness,
shine, intense moisture
and advanced thermal
protection. Use as a
finishing spray for
increased shine and
humidity protection.
Availability: In Stock
£12.70
Available
-
Versatile hair
straightener for a
smooth, sleek and
ultra-shiny finish.
Promotes super straight
frizz-free results on
even the most unruly hair
while helping to protect
against heat damage.
Achieve the look:
Distribute evenly through
towel dried hair. For
salon results dry
straight in sections.
Availability: In Stock
£7.40
Available
-
Phyto Specific's
revolutionary
non-chemical Phytorelaxer
relaxes or texturises all
hair types with maximum
safety. Formulated with
carefully selected
molecules from egg and
soya, the Phytorelaxer
is odourless and does not
contain lye. Contains: -
Pre-Care Balm 10ml -
Straightening Cream 225ml
- Inductor 60ml -
Neutralising and
Cleansing Emulsion 125ml
- Milky Restructurer 75ml
- Instructions, Gloves
and Spatula
Availability: In Stock
£27.65
Archived Product
-
- Straightens frizzy,
wavy and curly hair - Use
with a hairdryer to
create silky smooth,
shiny and manageable hair
- Long-lasting control
Work a small amount into
towel-dried hair and
distribute evenly through
to the lengths and ends.
Blow dry hair straight
with a suitable brush.
Availability: In Stock
£10.45
Archived Product
-
Smooths, straightens and
controls all hair types.
Philip Kingsley Straight
Hair is a heat activated
gel, rich in botanical
extracts, whichi
temporarily smooths and
straightens hair whilst
protecting it from heat
and UV - especially when
using flat irons or
hairdryers. Philip
Kingsley's innovative
ingredients add
reflective shine and
combined conditioning
agents further prevent
damage and help the hair
to retain its moisture.
Contains vitamins,
antioxidants and
sunscreen to nourish and
prolong the life on
colour treated hair.
Availability: In Stock
£19.00
Available
-
Defrizzer, Smoother &
Instant Restyler Get
spoiled…instantly.
Indulge yourself with
Availability: In Stock
£10.10
Archived Product
-
Medium Hold Protective
Straightening Spray -
Hold Factor 6. Heat
activated thermal
protection from damage
caused by irons and
dryers. Leaves hair
glossy, smooth and super
straight by replenishing
moisture with essential
oils. Fresh fruit
fragrance. Formerly known
as Fudge Erekt
Straightener.
Availability: In Stock
£10.45
Denmark