Incredible softness & absorbency with superior quality cotton With their superior softness, thick pile & high-performance absorbency these towels are very special. We use certified Supima cotton to make these incredible towels. It's known as the cashmere of cottons for good reason. Grown only in the USA to exacting standards, it has longer, stronger fibres than other cottons & creates fabric with supreme softness with amazing durability. Softer, stronger & with a more vibrant colour, these towels are an investment to make you smile after every single bath or shower. Available in a choice of vibrant, long lasting colours to enhance your bathroom.