Wonderfully warm, soft & absorbent; a treat for busy bathrooms. When it comes to towels, there's no such thing as too soft or too absorbent, so we think you'll love these zero twist towels. We use long staple cotton which is so soft & strong, it doesn't need to be twisted. As more of the surface area of each thread is exposed, you get a softer, plusher pile that is incredibly absorbent, fast-drying & insulative. That's why it is called Zero Twist. And guess what? Zero twist towels can only be made with finest top quality long-staple cotton, so you'll know these towels are great quality.