Are you ready to join the legions of memory foam fans? This innovative material used in mattresses also works a treat in pillows. Memory foam softens as it warms with your body heat. As it softens it gently cradles your head, supporting your shape without applying pressure. This gentle support is wonderful for anyone with back, neck & shoulder pain, as the pillow takes the weight of your head, allowing your muscles to fully relax. Memory foam has a wonderfully dense sinking feeling, quite unlike traditional fluffy pillows. You may find it takes a night or two to get used to your new pillow but once you do you'll never want to sleep on anything else again. The casing is removable & can easily be washed at 40°C.