Sotirios Voulgaris initially launched his Bvlgari brand as a jewellery range in Rome in 1884. The stores unique brand of jewellery, blending Greek & Roman art, quickly attracted the rich & famous from all over the world. The first Bvlgari fragrance was launched in the early 90s, & the brand now produces a wide range of scents, including the Bvlgari Pour Homme collection.