Malibu was originally made from fruit spirits, flavoured with rum & coconut. Originally the product was made to simplify making pina coladas. When the product took off they mover production to where Barbados, where the product is made by West Indies Rum Distillery Ltd & the quality of ingredients was enhanced. The brand was owned by Diageo but sold by them to the company Allied Domecq & later sold to Pernod Ricard who moved production to Canada. Malibu, now being a success, has released a variety of flavours such as Malibu & mango, passion fruit, Pineapple & tropical banana to name a few. They also have a very successful marketing campaign where by the created a live streaming radio station called Radio Mali Boom Boom.com.