When hip-hop mogul Sean Combs alias 'P. Diddy' partnered with one of Diageo PLC's super premium lines to create the smoothest & most refreshing Vodkas in the market, they created Ciroc. First there was the Original, then Coconut, Red Berry, Peach, Amaretto, Pineapple, Green Apple, Pink Grapefruit & Mango. Unlike all other vodkas, Ciroc was made from grapes to maintain a unrivalled crisp taste & it is distilled five times to guarantee a smooth finish.