Indications: Sensodyne Original builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets, or contact, & aids in the prevention of dental cavities. Directions: Adults & children 12 years of age & older: Apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute, preferably after each meal or at least twice a day (morning & evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth. Children under 12 years of age: Consult a dentist or physician. Ingredients: Active ingredients: Potassium nitrate 5% (for antihypersensitivity) Sodium fluoride 0.13% w/v fluoride ion (for anticavity) Inactive ingredients: Cellulose gum, D&C red 28, flavor, glycerin, hydrated silica, silica, sodium methyl cocoyl taurate, sodium saccharin, sorbitol, titanium dioxide, trisodium phosphate, water. This product contains no sugar. Warnings: Sensitive teeth may indicate a serious problem that may need prompt care by a dentist. See your dentist if the problem persists or worsens. Do not use this product longer than 4 weeks unless recommended by a dentist or physician. If you accidentally swallow more than used for brushing, seek professional assistance or contact a Poison Control Center immediately. Keep this & all drugs out of the reach of children.