Knickers Model's Own Shopper Bag

Product Description

Make shopping a breeze with this lovely cotton shopper tote bag. Made from 100% cotton this bag has been produced to celebrate Caroline Jones' Knickers Model's Own campaign. Size 41cm x 37cm. Grief & fashion. Surely the two don’t mix? In 2014, Caroline Jones lost her mother to cancer. Amid her grief, she was determined to raise money for Cancer Research UK, a charity her mother had supported for 13 years. Determined to put her heart & soul into this ambitious task, Caroline embarked on a solo fundraising project by styling herself in a different outfit each day throughout 2015. Only pre-loved clothes found in Cancer Research UK shops were permitted (knickers model’s own!). Every day Caroline posted a photo on social media asking for donations to her campaign. Caroline rapidly gained a loyal following & her 365 outfits in 365 days raised tens of thousands for Cancer Research UK. Knickers Model’s Own is a homespun idea that continues to flourish. It offered Caroline light relief from the darkness of losing her beloved mother. The challenge pushed her emotionally & creatively but ultimately she turned her grief into a triumph & a legacy.