A Hasselblad camera is not a reward for having achieved a successful career. A Hasselblad camera is the tool with which you build your successful career to begin with. There is never any time like the present to start building for the future. & if you think 35mm is good enough for this stage of your career, then you’d better hope that your clients are also willing to settle for “good enough”. The best clients, however, are almost never willing to settle for “good enough”. & why should they, when there are photographers out there who can provide the best? & providing the best is what Hasselblad & the new H5D are all about. The next step in the evolution of the world renowned Hasselblad H System, the Hasselblad H5D provides a powerful addition to any photographer’s toolbox & provides you with the competitive edge you need in today’s crowded marketplace. The H5D features Hasselblad’s legendary image quality, a new stylish & more compact design, an updated lens line, new electronics, enhanced AF precision & speed, increased stability & performance, & a range of other new camera functions & enhanced features, including: New HCD 4.8/24mm lens New Macro Converter More accurate focusing with True Focus II New Immediate Focus Confirm New print ready Jpeg files New compressed multi-shot RAW files for faster & smoother workflow New Camera Configurator Larger & more ergonomic buttons Larger, easier to read display style Updated Graphics User Interface More programmable buttons New & enhanced weather sealing New & faster processors implementing Hasselblad Image Processing Architecture & more