Hasselblad H5D-50c Camera System (No Lens) Hasselblad has raised the bar yet again concerning the captureof super high-quality images. It builds on the achievements & success of multi-shot capture technology with the H5D-50 MS & the liberating characteristics of the H5D-50c – the worlds first CMOS medium format camera. The H5D-50c MS allows still- life studio photography at moiré free 50 Mpix resolution. Four shot technology exploits what the HC lenses have to offer, which is a very great deal in itself, & combines it with the latest CMOS capabilities to produce a quality that is hard to beat. From fine cars to miniature artworks & from delicate fabrics to diamonds – or quite simply where only the best reproduction is acceptable – the 50 Mpix multi-shot image offers true color & an astonishing moiré free level of detail. As if that was not enough, this camera still claims all theadvantages of the H5D line – True Focus, Ultra Focus, Digital Lens Correction plus being able to shoot regardless of lighting conditions as a result of the very high ISO settings that are capable of unforeseen high quality with remarkably little noise. These top of the range features make the H5D-50c MS such an outstanding camera choice – a studio workhorse to produce tremendous quality in a controlled environment to doubling up as a top flight, hand held single-shot camera for shots on the move. Versatility was always a Hasselblad cornerstone & remains so. This is the camera that takes care of almost any assignment to produce the kind of quality that Hasselblad is world famous for. Single-shot The key to the single-shot quality from a CMOS sensor is the use of a Bayer Mosaic filter. This is a specific filter layout that is used in conjunction with software to interpret the color data from the sensor. A single-shot system delivers one colour per pixel, & the remaining two channels must be estimated & calculated using a best guess strategy. This is done in Hasselblad cameras by using algorithms that optimize color rendition & sharpness without dis turbing the perception of the human eye by the artefacts always present in raw single shot captures. Multi-shot The advanced Hasselblad Multishot (4-shot) technology eliminates the issues that the single-shot interpolation routine can sometimes introduce, such as moiré & color rendering issues, by physically moving the sensor 1 pixel at a time, thereby capturing the red, green & blue information in each individual pixel point & then combining these captures into one. This results in a true color & moiré free capture with increased level of detail as there is no need for interpolation at all. Ultimate Still Imaging High precision piezo-electrical actuators control movements of the sensor in one pixel increments. By combining four shots, offset by a combination of one pixel increments, the colors, Red, Green & Blue of each point are obtained with a double resolution in both the X & Y directions. The result is an astonishing 50 Mpixel full color image with no artifacts, such as moiré. Outstanding image quality The use of multi-shot capture delivers true color accuracy & exact definition of detail. With still subject matter the 4-shot capture mode will deliver an image that displays a very clear boost in quality. True Focus & Absolute Position Lock True Focus helps solve one of the most lingering challenges that faces serious photographers today: true, accurate focusing through out the image field. Without multi-point auto-focus a typical auto- focus camera can only correctly measure focus on a subject that is in the center of the image. When a photographer wants to focus on a subject outside the center area, they have to lock focus on the subject & then re-compose the image. In short distances especially, this re-composing causes focus error, as the plane of focus sharpness follows the camera’s movement, perpendicular to the axis of the lens. The traditional solution for most DSLR cameras has been to equip the camera with a multi-point AF sensor. These sensors allow the photographer to fix an off-center focus point on an off-center subject, which is then focused correctly. Such multi-point AF solutions are often tedious & inflexible to work with. Due to the physics of an SLR-camera, the off-center focus points that are offered are all clustered relatively close to the center of the image. To set focus outside of this center area, the photographer is still forced to focus first, & then shift the camera to reframe, with the resulting loss of focus as a result. To overcome this problem, Hasselblad has used modern yaw rate sensor technology to measure angular velocity in an innovative way. The result is the new Absolute Position Lock (APL) processor, which forms the foundation of Hasselblad’s True Focus feature